Appreciate the “Small” Wins
While I've been fortunate to secure several writing and editing assignments since launching my business a few months ago, there have admittedly been some "why did I decide to start a business?" moments, especially during the last few weeks. Here's been a recent routine of mine:
Refreshing my email hoping that would increase my odds of editors responding to pitches.
Watching my Google Ads spend increase and wondering when/if someone will reach out.
Staring at my Twitter and LinkedIn pages, trying to figure out something super clever to say.
Repeat.
What has helped me break this cycle is focusing on what I have achieved since opening my business. I’m a list-maker, so I created this one to highlight what I’ve done that didn’t involve actively working on a client project:
Created a company name and figured out how to create an LLC.
Worked with a graphic designer to develop a website and business cards.
Set up a mailbox and business bank account.
Reconnected with a number of old contacts I haven't spoken with in years and connected with a number of small business owners and professionals in the area.
Created a few Google Ads.
Set up social media pages and made connections through those.
Completed an editing certification through Poynter.
Joined writing organizations and two local chambers of commerce.
Signed up for a few networking events.
As I created this list and focused on my small wins (no matter how small they may seem), the negativity subsided and my desire to keep pushing forward has increased. As Meg Selig, author of "Changepower!: 37 Secrets to Habit Change Success, said in her Psychology Today article, "every small win gives you a spritz of dopamine, that feel-good brain chemical that is linked to motivation."
I feel that boost. And I couldn’t agree more with the title of Selig’s article - there truly is an Amazing power of “small wins." It's so easy to overlook something as routine as setting up a small business checking account at the local bank branch, but if that’s a necessary step to help you move one step closer to achieving your goals, that’s a win in my book.
Sure, making money is a goal of any business owner, but just because you’re not actively working on a customer/client project, that doesn’t mean you should cast a shadow over all your efforts. Instead, shine a light on what you’ve accomplished.
There can be plenty of value in that.